Sara White

Photowalking Italy

The Project

iOS app for travellers looking to explore an Italian city through guided walks with an emphasis on photography opportunities.

My Role

UX and UI design

One of the best ways to really appreciate the architecture, colours and details of a city is to walk and photograph it. The Photowalking Italy app guides travellers through a series of walks where a theme is explored – such everyday life in a particular neighbourhood, city views, or street art – and relevant photography tips are provided, all from a clear, friendly interface that doesn’t distract from the real focus: The walk itself.

The app’s home screen lets travellers choose a city to explore or jump directly to the photo walk nearest to their current location. They’ll also see a selection of photography tips and techniques relevant to travel – and in particular, city – photography.

The walk selection screen shows all available photo walks for the selected city. Each one includes a small overview map, along with at-a-glance information on the distance, difficulty, and best time of the day for the walk.

When a walk is chosen, a walk preview slides up with a more detailed view of the route on a map, along with an overview of each stop along the walk. Once a traveller is ready, they can start the walk’s stop-by-stop guide.

One a photo walk is underway, a map shows a traveller’s location along the walk route, a description of the current stop along with a gallery of photos taken in that specific area, and one photography tip or technique relevant to the type of photos they might be taking in the area or at that time of day (for example, tips for shooting in golden hour light, or street photography tips).

At the bottom of the screen, turn-by-turn walking directions are provided – the indicator turns green as the turn approaches, and the device vibrates to catch people’s attention when they need to change streets.

When a traveller taps on one of the photos in the photo grid, a panel slides up with a large version of the photo and relevant details – focal length used, aperture, shutter speed etc, along with the season and time of day that the photo was taken. This information allows people to replicate some of the conditions used to take a particular shot if they’re looking to recreate a similar scene themselves.

I’m looking for a full-time, remote design position. I’m also open to freelance or project-based work. Let’s talk about how we can work together!