SARA WHITE

I’m Sara, a product designer who helps teams turn complex ideas into straightforward product experiences that solve real customer problems.

From early discovery through to launch, I work closely with product, engineering, and customers to shape a vision and bring it to life one step at a time.

Case studies

Coming soon

Launching an AI section builder for Shopify stores

Coming soon

Optimizing pages with A/B testing

Coming soon

Modernizing responsive editing

Coming soon

Exploring automated optimization with AI

Get to know me

I enjoy helping teams bring new products and experiences to life, as well as refining existing ones to better meet the needs of the people who use them. I find it deeply satisfying to understand people's needs, untangle complexity, and work cross-functionally to create solutions that make a meaningful difference.

I have over eighteen years of experience in product and UX design, working primarily with startups and small companies as a first or early designer. Although I have a degree in business from the University of Victoria, design has always been my passion, and it’s the career path I enthusiastically started to follow as soon as I wrapped up my studies. I also have a strong technical understanding to complement my design work – years of tinkering with code and building side projects make me a useful partner to engineering teams and help to make sure my work is always grounded in reality.

Although I’ve spent time freelancing and working on shorter-term projects, I’ve learned that I do my best work when I’m fully embedded in a team. I enjoy the day-to-day collaboration, building relationships across functions, and sharing responsibility for a product’s success over time. Small, ambitious companies are where I feel most at home.

As a Canadian living in Rome, Italy, I’ve spent the past fourteen years working remotely. I’m comfortable navigating the realities of distributed teams, collaborating across multiple time zones, and communicating asynchronously. Remote work has been a defining part of my career, and it’s a concept I continue to be enthusiastic about.

Outside of work, who am I?

I spend a lot of my free time cycling, and on a weekend morning you’ll likely find me pedaling my way through the countryside around Rome before most people have had their morning coffee. I also enjoy sailing, downhill skiing and hiking. Slightly less adventurous pass-times include cooking and photography.

SARA WHITE

I’m Sara, a product designer who helps teams turn complex ideas into straightforward product experiences that solve real customer problems.

From early discovery through to launch, I work closely with product, engineering, and customers to shape a vision and bring it to life one step at a time.

Case studies

Coming soon

Launching an AI section builder for Shopify stores

Coming soon

Optimizing pages with A/B testing

Coming soon

Modernizing responsive editing

Coming soon

Exploring automated optimization with AI

Get to know me

I enjoy helping teams bring new products and experiences to life, as well as refining existing ones to better meet the needs of the people who use them. I find it deeply satisfying to understand people's needs, untangle complexity, and work cross-functionally to create solutions that make a meaningful difference.

I have over eighteen years of experience in product and UX design, working primarily with startups and small companies as a first or early designer. Although I have a degree in business from the University of Victoria, design has always been my passion, and it’s the career path I enthusiastically started to follow as soon as I wrapped up my studies. I also have a strong technical understanding to complement my design work – years of tinkering with code and building side projects make me a useful partner to engineering teams and help to make sure my work is always grounded in reality.

Although I’ve spent time freelancing and working on shorter-term projects, I’ve learned that I do my best work when I’m fully embedded in a team. I enjoy the day-to-day collaboration, building relationships across functions, and sharing responsibility for a product’s success over time. Small, ambitious companies are where I feel most at home.

As a Canadian living in Rome, Italy, I’ve spent the past fourteen years working remotely. I’m comfortable navigating the realities of distributed teams, collaborating across multiple time zones, and communicating asynchronously. Remote work has been a defining part of my career, and it’s a concept I continue to be enthusiastic about.

Outside of work, who am I?

I spend a lot of my free time cycling, and on a weekend morning you’ll likely find me pedaling my way through the countryside around Rome before most people have had their morning coffee. I also enjoy sailing, downhill skiing and hiking. Slightly less adventurous pass-times include cooking and photography.

SARA WHITE

I’m Sara, a product designer who helps teams turn complex ideas into straightforward product experiences that solve real customer problems.

From early discovery through to launch, I work closely with product, engineering, and customers to shape a vision and bring it to life one step at a time.

Case studies

Coming soon

Launching an AI section builder for Shopify stores

Coming soon

Optimizing pages with A/B testing

Coming soon

Modernizing responsive editing

Coming soon

Exploring automated optimization with AI

Get to know me

I enjoy helping teams bring new products and experiences to life, as well as refining existing ones to better meet the needs of the people who use them. I find it deeply satisfying to understand people's needs, untangle complexity, and work cross-functionally to create solutions that make a meaningful difference.

I have over eighteen years of experience in product and UX design, working primarily with startups and small companies as a first or early designer. Although I have a degree in business from the University of Victoria, design has always been my passion, and it’s the career path I enthusiastically started to follow as soon as I wrapped up my studies. I also have a strong technical understanding to complement my design work – years of tinkering with code and building side projects make me a useful partner to engineering teams and help to make sure my work is always grounded in reality.

Although I’ve spent time freelancing and working on shorter-term projects, I’ve learned that I do my best work when I’m fully embedded in a team. I enjoy the day-to-day collaboration, building relationships across functions, and sharing responsibility for a product’s success over time. Small, ambitious companies are where I feel most at home.

As a Canadian living in Rome, Italy, I’ve spent the past fourteen years working remotely. I’m comfortable navigating the realities of distributed teams, collaborating across multiple time zones, and communicating asynchronously. Remote work has been a defining part of my career, and it’s a concept I continue to be enthusiastic about.

Outside of work, who am I?

I spend a lot of my free time cycling, and on a weekend morning you’ll likely find me pedaling my way through the countryside around Rome before most people have had their morning coffee. I also enjoy sailing, downhill skiing and hiking. Slightly less adventurous pass-times include cooking and photography.